Laurence Caseneuve

Lecturer in Product Management


Email: [email protected]

Phone: +33 4 93133900

Campus: Nice

Research Areas

Luxury Brand Marketing, Marketing Strategy, Operational Marketing, Retail Marketing

Teaching Areas

Luxury Brand Marketing, International Luxury Markets, Marketing Strategy, Operational Marketing, Customer Relationship Management, Market Studies

  • Biography
  • Professional experiences


Laurence CASENEUVE has 18 years professional experience mostly in Parisian department store management. She has worked in roles as both a Product Manager and a Department Manager in leading luxury goods companies such as Le Bon Marché and La Samaritaine. She shares her expertise with young generations by teaching her legitimate scopes of practice.


1991 – 2004: Head of Department - LVMH Group – Le Bon Marché - La Samaritaine

Buying Manager – Product Manager, Paris

1988 – 2001: Department Manager. B.H.V

1987 – 1988: Product Manager – Phillipe Diffusion - Montreuil


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