Tiphaine Gorlier

Assistant Professor of Marketing


Email: [email protected]

Phone: +33 1 5504 1145

Campus: Paris

Research Areas

Relational Marketing, Operational Marketing, Digital Marketing, Cosmetic Industry, ? Consumer-brand RelationshipRetail Distribution

Teaching Areas

Consumer-brand Relationship

  • Biography
  • Selected publications
  • Professional experiences


Tiphaine Gorlier is Assistant Professor of Marketing at IPAG Business School. She defended her PhD in Marketing in 2017 at the IAE de Paris – Sorbonne Graduate Business School. Her main research interests are rooted in the field of consumer-brand relationships. Previously, she held various positions for 15 years in operational marketing, CRM and e- commerce within the cosmetic sector.


G. MICHEL., V. ZEITOUN, T. GORLIER (2018), ? Closeness in the digital age: issues and challenges for cooperative banks, in New Cooperative Banking in Europe - Strategies for Adapting the Business Model Post Crisis, Palgrave Macmillan (forthcoming).

T. GORLIER, G. MICHEL, ? How to build closeness with end-clients: contribution of novelty and dissimilarity ?, 33rd international congress of AFM, Association Fran?aise du Marketing, Tours France, May 17-19, 2017.

Since 2017: Lecturer in Marketing, IPAG Business School

2017: The Fundamentals of Marketing. Pre-Master program, ESSEC

2015-2017: Research Assistant, Brands and Values Chain. IAE de Paris – Sorbonne Graduate Business School

2015-2016: Lecturer of Product Manager. Master of Marketing Program, IAE Gustave Eiffel

2004-2015: Customer Intelligence Director (2014-2015), International Operational Marketing Director (2010-2013), Europe E-commerce Manager (2008-2010), Europe CRM and Communication Manager (2004-2008). L’Occitane en Provence

2002-2004: Shop-in-shop Manager. Estée Lauder

2000-2002: Promotional Campaign Manager. Yves Rocher


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